Q4: What can we expect from Tropicana Foundation now that the Group is actively involved in its CSR initiatives? A: From the very beginning, under the guidance of Tropicana’s Founder, Tan Sri Dato’ Tan Chee Sing, a true philanthropist at heart, established the Tropicana Foundation in 2011. Since then, the team has done a great job in reaching out to the underprivileged communities and engaging with society at large around us. In 2021 alone, the Foundation has donated more than RM3.6 million in cash and kind to various homes and organisations across Malaysia. We are confident that Tropicana, as a community builder, will continue to give back to society in the years to come. With redefining the art of living as our motto, we aim to not only improve the property landscape but to uplift the community around us in creating a prosperous development. Q5: Moving forward, what are the Group’s key strategies in ensuring business continuity and resilience? A: We have in place our business continuity plans guided by our six core priorities as echoed in our Management Discussion and Analysis segment: 1. Staying resilient by leveraging on our brand name and strategic marketing campaigns. 2. Enhancing cost, compliance, and work efficiency. 3. Embracing technology by accelerating our digitalisation journey. TAN SRI DATO’ SRI MOHAMAD FUZI BIN HARUN Independent Non-Executive Chairman of Tropicana Corporation Berhad 4. Unlocking our landbank at the right location and right price point. 5. Improving our gearing by generating more cash from sales, landbank divestment, and increased profitability. 6. Engaging with our stakeholders and underprivileged community through our Tropicana Foundation. The Group recorded an impressive RM1.3 billion in sales, surpassing our target of RM1.1 billion, through a host of strategic marketing campaigns we have launched in 2021. They include the Tropicana 100 Campaign, Tropicana FreeDOM Campaign, Tropicana 100 Xtended Campaign, and the T.Living home personalisation series. We have also taken to expanding our market presence to China, Hong Kong, and Taiwan. Our team has also travelled to Southeast Asia (Indonesia, Singapore, India, Thailand, and Vietnam), throughout Asia (Hong Kong, China, Taiwan, Korea, and Japan) and the Middle East, in the United Arab Emirates such as Qatar and Saudi Arabia as well as Australia. It is important to strengthen our market share and continue to unlock our landbank of 2,452 acres, which holds a total potential GDV of approximately RM152.2 billion. This will significantly contribute to our key earnings and sustain long-term growth. Q6: Finally, could you share with us your thoughts on Tropicana’s commendable performance in 2021? A: On behalf of the Board of Tropicana Corporation Berhad, my utmost gratitude goes to the BoardMembers, Management, and employees for their diligence, dedication, and commitment to excellence. We have managed to weather through the storm to continue to deliver encouraging results. I would also like to express my sincere appreciation to our valued shareholders for their unwavering trust and confidence in us. We are resilient and will continue to deliver sustainable results for you. We have kept ourselves agile and innovative, which has enabled us to evolve and enter new markets over the years. Our latest expansion is on the vibrant Genting Highlands tourist hotspot with the introduction of the mega 596 acres Tropicana WindCity. Artist's impression 46 47 Annual Report 2021 TROPICANA CORPORATION BERHAD STRATEGIC REPORT
RkJQdWJsaXNoZXIy NDgzMzc=