Alba theme Oberon theme Ahead of Market Trends Keeping abreast with the ever-changing market sentiments, the Group also unveiled its first bespoke home personalisation series called T.Living. Appealing to the homeowners’ mandate of “Your Home, Your Choice”, T.Living embodied the spirit of a curated home experience with an added sense of belonging. This bespoke solution was catered for Freesia Residences, the 2-storey lake and park villas offering 5+1 bedrooms and bungalow-style living within the 863 acres wholesome township of Tropicana Aman, Kota Kemuning. T.Living offered customised choices ranging from colour palettes of walls and floorings, sanitary ware fitting designs to home security systems, and Smart Home features. We aim to capitalise on the market needs and trends, offering quality homes complemented with attractive pricing, innovative ownership packages, and facilities, especially for firsttime homeowners. We know that agility is key in times of uncertainty and is committed to exploring all avenues to ensure swift response to the ever-evolving market needs. It may have been another demanding year but we are buoyed by the encouraging response from our buyers. Through the various marketing and sales campaigns that the Group has set in place, backed by the commitment and perseverance of our team, we are proud to have overachieved, raking in property sales of RM1.3 billion in 2021. The Tropicana 360 app has also allowed us to stay in touch with our property owners, purchasers, and members. We have embraced technology and continue to make more coordinated efforts to improve our digital platforms in sustaining growth. Further to this, the Group will embark on improvements to its e-strategies, including continuous performance enhancement to its existing Tropicana 360 app for better customer experience and to further boost the brand. As part of our digital transformation, we are also refining our operational efficiency, enhancing our current e-RFWI, e-DMS, e-NCR, e-Project Repository, e-Site Dairy and e-bid system as well as introduce the e-Contractor & Consultant Performance Evaluation to effectively manage and align our Tropicana ecosystem. 68 69 Annual Report 2021 TROPICANA CORPORATION BERHAD PERFORMANCE REVIEW
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