Another area of focus for our Group is the early childhood education market which is under-tapped. We are aiming to grow our market share in early English literacy development via the CEFR-aligned Peapod Readers by Collins from the United Kingdom. In tandem with the 10-year National Reading Decade 2021-2030 programme launched by the MoE, our Peapod Readers series comprising 200 titles targeting pre-schoolers and primary school year 1-3 students will be instrumental towards growing our market share in the early childhood education market. Beyond the Peapod Readers, our Group is also looking to expand our repertoire of early childhood education classroom solutions to strengthen our product portfolio. Besides early childhood English literacy development, our Group will also continue to place much emphasis in our English competency assessment product, Linguaskill by Cambridge Assessment English (“Linguaskill”). Linguaskill is currently accepted as an official English competency test for university admissions and benchmarking by the Ministry of Higher Learning (“MoHE”), Malaysian Qualifications Agency (“MQA”), and Education Malaysia Global Services (“EMGS”) and has been well received for its speed and accuracy in assessing English competency. For FYE 31 August 2023, our Group will focus on positioning Linguaskill as the go-to English competency assessment solution not only for tertiary education purposes but for corporate uses, such as in the identification of whether employees have the right level of English for their job and if English upskilling is a necessary measure. Overall, we aim to achieve higher growth through our offerings of diverse products that can meet expanding demands as the market returns to normalcy. We will continue to monitor our risk management strategies, including cost reduction and cost optimisation measures, which would benefit the Group as we strengthen our economies of scale and financial position. All things considered, we are cautiously optimistic about the Group’s prospects for FYE 31 August 2023. Acceptance from the Ministry of Education (“MoE”) to supply and deliver market-ready digital solutions in line with the Common European Framework of Reference for Languages (“CEFR”) Year 1 and Year 3 for the school session usage from 2023 with a total contract value of RM2.238 million. Furthermore, our Group has also launched a new digital teaching aid targeting teachers called Bahan Bantu Mengajar Kelas Hibrid which serves to assist teachers in conducting digital teaching and learning (or Pengajaran dan Pembelajaran (“PdP”) Digital), in consistence with the MoE’s education transformation initiatives which stressed on Information and Communications Technology (“ICT”) empowerment. In addition, our Group will continue to market and position our flagship m-learning platform, i-LEARN Ace, as Malaysia’s #1 digital learning platform for Primary and Secondary school students. i-LEARN Ace is aligned with the requirements of the latest national curriculum and is backed by our Group’s expert authors and experienced editors. We are proud to share that many users of i-LEARN Ace reported that their academic performance have experienced notable improvements after using the platform, notably SPM students that utilised i-LEARN Ace for exam preparations as the platform contains a wealth of notes, practice questions, mock exam papers, and more that are designed to improve a student’s understanding in tough, challenging topics. Besides i-LEARN Ace, our Group is looking to develop other digital education solutions in FYE 31 August 2023 that are targeted towards specific student groups. By falling back on our extensive experience in digital education and clear understanding of digital education trends, our Group believes that we are able to produce digital education solutions that are relevant, useful, and accessible to students throughout Malaysia. With these initiatives, we are cautiously optimistic that our Group can further capitalise on our digital capabilities for growth in FYE 31 August 2023. Over a decade of experience in producing digital education solutions places our Group in an advantageous and tactical position to capitalise on the rising digitalisation of the education sector. ” “ Scan this page with the Sasbadi Play app for interactive content MANAGEMENT DISCUSSION AND ANALYSIS 21 ANNUAL REPORT 2022
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