Sasbadi is a household brand in the education landscape, gaining the trust of 2 generations over 37 years through its quality and innovate product offerings. Looking back at FYE 31 August 2022, the improvement of the nation’s Covid-19 situation, easing of movement restrictions, resumption of economic activities, and recovery of consumer sentiment have bolstered well for the demand of our Group’s products and solutions. The Group managed to swing back to black after two (2) trying years and we believe that the worst is now behind us as we venture into FYE 31 August 2023. Much of the positive performance for FYE 31 August 2022 has been firmly supported by the positive reception and demand of Sasbadi’s product offerings by students, teachers, and parents. Leveraging on over 37 years of know-how, our Group has been successful in assessing the needs of our customers and responding strategically to current trends to produce education solutions that are innovative, effective, and competitive in this dynamic 21st century education landscape. Furthermore, the Group has managed to capture additional market share as several competing education solutions providers in Malaysia had scaled-down their operations/exited the market due to the detrimental effects of the pandemic. We expect this to bode well for our Group moving forward as we further cement ourselves in the Malaysian education landscape. For FYE 31 August 2023 and beyond, our Group remains steadfast in producing leading education solutions that extend beyond print publications. We will continue to develop and strengthen our digital education products to cater to the increasing digitalisation of the education landscape. Our Group has been developing in house digital education solutions for over 10 years and as a testament to our digital expertise, our Group had on 11 October 2022 clinched two (2) Letters of Future Prospects ” “ (continued) MANAGEMENT DISCUSSION AND ANALYSIS 20 SASBADI HOLDINGS BERHAD
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