Key Management Team

LOI TUAN EE

Non-Independent Executive Director, Group Managing Director and Group Chief Executive Officer
Malaysian | Age: 61 | Male

Date of Appointment: 24 March 2010

Length of Service: 14 years 0 months (as at 31 March 2024)

Number of Board Meetings Attended: 6/6

Membership(s) of Board Committees: Nil

Loi Tuan Ee is one of the co-founders of our Group. He attended Sekolah Menengah Jenis Kebangsaan Ayer Tawar, Sitiawan, Perak, Malaysia, for his secondary education until 1980. He began his career in 1982 as a supervisor at Ayer Hitam Oil Mill Sdn. Bhd. and later joined Kartika Machinery Sdn. Bhd. in 1984 as a sales representative, focusing on the sales and marketing of industrial products.

In 1984, he established Ready Chemical (M) Sdn. Bhd. and Multiview Enterprise Sdn. Bhd., businesses involved in the sale of household care products and packaging materials, respectively. His corporate journey continued as he joined Century Bond Berhad in 1991, eventually serving as deputy managing director from 2002, overseeing strategic planning and group development.

In 2005, he transitioned into agriculture by setting up an investment holding company called Rainforest Capital, where he served as managing director. His pivotal role in founding The Holstein Milk Company Sdn. Bhd. in 2010 marked a significant expansion into the dairy industry and underpinned our Group’s growth trajectory.

As our Group Managing Director & Group Chief Executive Officer, he spearheads business development, strategic planning and overall operations management. Under his leadership, our Group achieved accolades such as the “Best Dairy Farm” by Asia Livestock in 2015 and the ASEAN Inclusive Business Award in 2020. Notably, our Group received consecutive Platinum Awards (Beverage – Dairy category) at the Putra Brand Awards in 2021 and 2022, along with the Brand of the Year award in the Dairy Products category at the 2022-2023 World Branding Awards.

His personal achievements include recognition as an “Endeavour Entrepreneur” at the 65th Endeavour International Selection Panel in Bali, Indonesia (2016), and a nomination for Ernst & Young’s (EY) Malaysia Entrepreneur of the Year in 2016.

He has been a permanent executive committee member of the Malaysian National Food Security Council since 2020 and a committee member of the Programme Review Committee at Universiti Putra Malaysia’s (UPM) Faculty of Educational Studies since July 2021. He also holds directorships at various private limited company boards.

He has no conflict of interest with the Group. He is the brother to both Loi Foon Kion and Loi Tuan Kin. He has not been convicted of any offences in the past five (5) years, nor was he subjected to any public sanctions or penalties by relevant regulatory bodies during FY2024.

AZMI BIN ZAINAL

Group Chief Operating Officer
Malaysian | Age: 58 | Male

Date of Appointment: 24 March 2010

Azmi Bin Zainal completed his secondary education at Sekolah Teknik Tuanku Jaafar, Ampangan Seremban, Negeri Sembilan, Malaysia, in 1983. He began his career with the Federal Land Development Authority (FELDA) in 1989 as a land planning officer for Felda Lok Heng Barat, where he managed the farming and social matters of FELDA settlers.

After leaving FELDA in 1997, he founded his own business, Gemilang Packaging Sdn. Bhd., which specialised in the trading and supply of industrial packaging. From 2006 to 2008, Azmi took a two-year sabbatical to pursue personal interests. In 2008, he joined Nu Moto Sdn. Bhd. as a sales representative, focusing on the trading and supply of motorcycles to FELDA and Malaysian Army cooperatives.

In 2010, he was appointed Chief Operating Officer of The Holstein Milk Company, where he is responsible for managing the Group’s operations and sales. Azmi is also actively involved in the distribution and marketing of the Group’s products. Additionally, he holds directorships in other private limited companies.

He has no conflict of interest with the Group, nor any family relationship with any director, key senior management or major shareholder of the Group. He has not been convicted of any offences in the past five (5) years, nor was he subjected to any public sanctions or penalties by relevant regulatory bodies during FY2024.

MOHD KHAIRUL BIN MAT HASSAN

Group Chief Financial Officer
Malaysian | Age: 45 | Male

Date of Appointment: 8 June 2010

Mohd Khairul Bin Mat Hassan graduated from the University of Queensland, Australia, in 2001 with a Bachelor of Commerce and later obtained a Master of Commerce from the University of New South Wales, Australia, in 2002. He has been a member of the Institute of Chartered Accountants in Australia since 2005 and the Malaysian Institute of Accountants since 2016.

He began his career with PricewaterhouseCoopers (Malaysia) as an associate in 2002, subsequently advancing to senior associate, where he worked on assurance, audit and business advisory assignments until 2005. In 2006, he joined PricewaterhouseCoopers Americas (Bermuda) as a senior associate and was later promoted to manager, continuing his involvement in assurance, audit and business advisory assignments.

Upon returning to Malaysia in 2007, he worked with UEM World Berhad as a manager in the corporate finance department until 2008. He then moved to UEM Sunrise Berhad (formerly UEM Land Holdings Berhad) as a deputy senior manager in the Corporate Planning and Business Development department, serving until the end of 2011. In 2012, he pursued a full-time one-year Master of Business Administration (MBA) programme at INSEAD Business School.

After completing his MBA, he joined A.T. Kearney, Inc. (Malaysia) as a management consultant from February 2013 to April 2014. Subsequently, he joined NUR Power Sdn. Bhd. as the senior general manager of Finance, and was later promoted to chief financial officer of the NUR Power group in May 2014. He left NUR Power in May 2020 and joined our Group as the Group Chief Financial Officer in June 2020, bringing over 17 years of experience in accounting and finance. He is responsible for the overall finance function, strategic and corporate finance matters, and general management of our Group.

He has no conflict of interest with the Group, nor any family relationship with any director, key senior management or major shareholder of the Group. He has not been convicted of any offences in the past five (5) years, nor was he subjected to any public sanctions or penalties by relevant regulatory bodies during FY2024.

LOI TUAN KIN

Plant Operations Director
Malaysian | Age: 60 | Male

Date of Appointment: 24 March 2010

Loi Tuan Kin is one of the co-founders of our Group and has amassed over 13 years of experience in the dairy industry. He completed his secondary education at Sekolah Menengah Rendah Jalan Tok Perdana in Sitiawan, Perak, Malaysia, in 1981. After secondary school, he took a two-year sabbatical from 1982 to 1984 to pursue personal interests.

In 1985, he began his career as a production supervisor at Century Bond Berhad, where he was later promoted to production manager, overseeing plant operations. In 2005, he joined his brother Loi Tuan Ee’s company, Rainforest Capital, as an executive director, focusing on the company’s farming operations.

In 2010, Loi Tuan Kin co-founded The Holstein Milk Company Sdn. Bhd. with Loi Tuan Ee, playing a pivotal role in establishing the Mawai farm. He currently manages all operational aspects of both the Mawai farm and the Larkin facility. His responsibilities include overseeing daily milk transfers from farm to factory, processing raw materials into finished goods, and coordinating logistics and distribution of products within Malaysia and Singapore. He also holds directorships in other private limited companies.

He has no conflict of interest with the Group. He is the brother of both Loi Tuan Ee and Loi Foon Kion. He has not been convicted of any offences in the past five (5) years, nor was he subjected to any public sanctions or penalties by relevant regulatory bodies during FY2024.

JACOB A/L MATHAN

Farm Director
Malaysian | Age: 34 | Male

Date of Appointment: 1 January 2018

Jacob a/l Mathan graduated with a Bachelor of Agricultural Science (Hons) in livestock production from Universiti Malaysia Sabah (UMS) in 2014 and has been an integral part of our Group since then.

He started his career as a Farm Executive at our Mawai Farm in 2014, where he played a crucial role in its setup and development. His contributions were pivotal in establishing the Muadzam Shah Cattle Research and Innovation Centre in Pahang. In recognition of his capabilities and leadership, Jacob was promoted to lead our Muadzam Shah farm in 2015 and further elevated to the position of Group Senior Farm Manager in 2018 and designated as Farm Director in 2024. Currently, he oversees the development and management of all our farming operations across Malaysia.

He has no conflict of interest with the Group, nor any family relationship with any director, key senior management or major shareholder of the Group. He has not been convicted of any offences in the past five (5) years, nor was he subjected to any public sanctions or penalties by relevant regulatory bodies during FY2024.

ADAM GRAEME PRETTY

Managing Director of the Australian Business
Malaysian | Age: 51 | Male

Date of Appointment: 5 October 2017

Adam Graeme Pretty brings over 27 years of extensive experience as a livestock manager with Greenham in Victoria, Australia. Before joining our Group in 2017, he founded Dairy Livestock Exports Pty Ltd, an Australian company primarily engaged in exporting cows to various countries including Malaysia, Singapore, Taiwan, United Arab Emirates (UAE), China and Indonesia.

He currently plays a pivotal role in overseeing our Group’s farming operations in Australia and actively managing the day-to-day activities of our Australian business.

He has no conflict of interest with the Group, nor any family relationship with any director, key senior management or major shareholder of the Group. He has not been convicted of any offences in the past five (5) years, nor was he subjected to any public sanctions or penalties by relevant regulatory bodies during FY2024.

EDMUND TAN

Ice Cream Division Director
Malaysian | Age: 40 | Male

Date of Appointment: 1 June 2023

Edmund Tan graduated with a Bachelor of Commerce from the University of Melbourne in 2004. Upon graduation, Edmund joined Macquarie Capital focusing on mergers and acquisition and capital raising in the natural resources sector. In 2010, Edmund was transferred to Macquarie Capital’s Southeast Asian Equity Capital Market team, where he was responsible for leading the day-to-day execution for various initial public offering and capital raises in the region.

Edmund Tan co-founded Inside Scoop with its first store in Bangsar in December 2013, growing it to 50 outlets as of July 2024. Edmund is passionate about all things ice cream and is currently leading Farm Fresh’s effort into the Consumer Packaged Ice Cream space.

DING CHAI THONG

Sales Director
Malaysian | Age: 58 | Male

Date of Appointment: 1 November 2022

Ding Chai Thong possesses over 32 years of extensive sales management and operational experience in the Fast-Moving Consumer Goods (FMCG) sector, working with various world-renowned brands. He attended Sekolah Menengah Tengku Menteri in Changkat Jering, Perak, Malaysia, for his secondary education.

He commenced his career with Nestle in 1990 under Purina PetCare and steadily progressed through the ranks. By 2004, he was appointed national sales manager for Purina PetCare. Transitioning to the Grocery Division, he assumed senior management roles, including national sales operation manager for modern trade in 2010 and subsequently national customer business manager for the Hypermarket/ Supermarket channel in 2019. He also served as project lead for Customer Planning and Managing, overseeing system implementations for Malaysia and Singapore in 2010/11.

During his tenure at Nestle, he was involved in significant roles, including two terms as the Nestle Management Negotiation Team Chairman, where he directly engaged with the National Union of Commercial Workers. He also actively participated in various international business development programmes and courses aimed at enhancing trade concentration, confectionery management, customer management best practices, field sales management, marketing and sales excellence and personal effectiveness.

He was appointed as the Sales Director of the Group on 1 November 2022, assuming responsibility over sales and distribution operations across all retail channels.

He has no conflict of interest with the Group, nor any family relationship with any director, key senior management or major shareholder of the Group. He has not been convicted of any offences in the past five (5) years, nor was he subjected to any public sanctions or penalties by relevant regulatory bodies during FY2024.