Key Management Team

WONG ZHEN FAI

Group Deputy Chief Executive Officer
Nationality: Malaysian

Age: 37

Gender: Male

Mr. Kevin Wong (“Kevin”) currently serves as the Group Deputy CEO of Apex Equity Holdings Berhad. He is also the Executive Director of Apex Development Sdn. Bhd., Apex Equity Digital Sdn. Bhd., and Apex Equity Capital Sdn. Bhd., all of which are wholly-owned subsidiaries of Apex Equity Holdings Berhad.

Kevin commenced his career as a regulator in Securities Commission Malaysia (SC). Over the years at the SC, he gained an extensive range of experience in coordinating and managing complex regulatory assignments, especially in corporate governance initiatives, corporate risk assessment, risk profiling, auditing & accounting matter, industry analysis, and business transformation. He was also appointed an Investigating Officer of the SC and involved in international regulatory coordination, capital market planning, and risk assessment on Public Listed Companies in Malaysia.

Kevin possesses great learning capabilities, and coupled with high analytical and problem-solving skills, these have enabled him to perform excellently throughout the years. His ability to think creatively and decisively given the fastpaced and dynamic working environment as well as being an excellent communicator, have further earned him many successes throughout his career.

Kevin is the key driver of strategic planning, prioritising initiatives, and allocating resources against key performance metrics, and working cross-functionally to operationalise initiatives. He also provides decision support through data gathering and information analysis, and presents value added recommendations to relevant stakeholders.

Kevin later joined a boutique financial services company covering a wide range of businesses such as Investment Banking (Labuan), Money Exchange, and Moneylending. His responsibilities include amongst others, overseeing the organisation’s investment activities and allocation of corporate resources, as well as formulating plans to ensure that the undertakings of the organisation commensurate with its long-term growth strategy.

Kevin graduated with a Bachelor’s Degree in Psychology from University of East London, United Kingdom (UK) as well as a Master’s Degree in Business Management from University of Hertfordshire, UK.

CHANG MIN DE

Group Chief Operating Officer
Nationality: Malaysian

Age: 35

Gender: Male

Mr. Chang Min De (“Min De”) currently serves as the Group Chief Operating Officer (Group COO) of Apex Equity Holdings Berhad. He is also the Executive Director of Apex Equity Capital Sdn. Bhd., Apex Equity Digital Sdn. Bhd., and Apex Development Sdn. Bhd., all of which are whollyowned subsidiaries of Apex Equity Holdings Berhad.

Min De commenced his career as an auditor in the Audit & Assurance division of PricewaterhouseCoopers (PwC) Malaysia. During his tenure at PwC, he was primarily responsible for financial statements and internal control audits and had worked in assignments covering local an multinational public listed companies. He is conversant in both local and international financial reporting and auditing requirements.

Min De subsequently joined the Securities Commission Malaysia’s (SC) Corporate Surveillance Department. His primary responsibilities include evaluating corporate exercises, performing assessments on public interest entities, conducting industry-wide thematic studies, providing strategic enforcement recommendations to upper management, carrying out regulatory actions and conducting corporate risk assessments.

Min De later joined a boutique financial services company where he was responsible to assist the Group Director in overseeing the accounting and treasury functions of the group which comprises, amongst others, the following businesses: Investment Banking (Labuan), Money Exchange, and Moneylending.

Min De graduated with a Bachelor’s Degree with Honours in Accounting and Finance from the London School of Economics (LSE), United Kingdom. He is currently a designated Business & Finance Professional (BFP) and Chartered Accountant (ACA) of the Institute of Chartered Accountants in England and Wales (ICAEW), member of the Malaysian Institute of Accountants (MIA) and an ASEAN Chartered Professional Accountant (ASEAN CPA) and a Practising Certificate holder of the Companies Commission Malaysia (SSM).

STRAISE CHONG

Executive Director and Chief Executive Officer Apex Securities Berhad
Nationality: Malaysian

Age: 46

Gender: Female

Straise Chong ("Straise") has officially assumed the role of Executive Director and Chief Executive Officer (CEO) of Apex Securities Berhad, commencing 1 February 2025. With over 20 years of experience in the stockbroking and securities industry, she brings a wealth of expertise in credit control, market risk management, process optimization, and system enhancements.

Straise commenced her career at CIMB Investment Bank Berhad, where she spent 19 years, rising through the ranks to become Director of the Credit Control Department. There, she spearheaded impactful projects, such as regional client onboarding systems and financial risk management enhancements.

Straise subsequently joined Apex Securities Berhad in July 2023 and was appointed Director of Credit and Operations in April 2024. At Apex, Straise led significant workflow improvements, system upgrades, and the rollout of innovative financial products, including Discretionary Trading and foreign ATH. Her tenure reflects a commitment to enhancing efficiency, client experience, and operational control measures.

Straise graduated with a Bachelor of Commerce in Accounting from the University of Adelaide and has completed the Securities Commission Licensing Exams (Modules 6 & 7). As a Lean Six Sigma Black Belt, she has consistently applied data-driven strategies to streamline operations and achieve measurable outcomes.

KONG MING MING

Executive Director Dealing Of Apex Securities Berhad
Nationality: Malaysian

Age: 56

Gender: Female

Ms. Kong Ming Ming (“Ms. Kong”) was appointed as an Executive Director of Apex Securities Berhad, a whollyowned subsidiary of Apex Equity Holdings Berhad on 27 November 2017. She is also the Head of Dealing (Equity) of Apex Securities Berhad since 2010.

Ms. Kong graduated with a Bachelor of Science (Business Administration) Degree from the Colorado State University, U.S.A in 1993. She started her career with Apex Securities Berhad holding various positions before being promoted to Senior Vice President Dealing in 2008. Ms. Kong has more than two decades of working experience in the stockbroking industry.

TAN CHENG HAN

Group Financial Controller
Nationality: Malaysian

Age: 57

Gender: Male

Mr. Tan Cheng Han has more than 31 years of working experience in the fields of audit, operations, compliance and group accounts. He holds a professional qualification from the Chartered Institute of Management Accountants and is a member of the Malaysian Institute of Accountants (MIA).

He joined Apex Securities Berhad in December 2004 and prior to this, he was with a financial services group involved in stockbroking, futures broking and asset management.

Lim Chee Tooh

Group Chief Technology Officer of Apex Equity Holdings Berhad.

Mr. Lim Chee Tooh (“Chee Tooh”) currently serves as the Group Chief Technology Officer (CTO) of Apex Equity Holdings Berhad. He was appointed to this role on 1 October 2024, bringing with him over two decades of experience in enterprise technology, software development, and digital transformation across various industries including banking, capital markets, retail, healthcare, and logistics.

Chee Tooh commenced his career in the IT sector and has since held leadership roles in several established organisations. Earlier in his career, he served in prominent IT leadership capacities at Bursa Malaysia Berhad, Popular Book Company, EP Plus Group, Fitness First Asia, and Exitra (LGB Group). He was responsible for delivering enterprise-scale projects covering robotic process automation, hybrid cloud deployment, CI/CD pipelines, and business intelligence platforms with regional footprints.

He later joined Alliance Bank Malaysia Berhad, where he held a senior leadership position and was instrumental in leading digital transformation research and development initiatives. During his tenure, he established internal engineering capabilities, championed the insourcing of digital development, and pioneered the adoption of Generative AI (GenAI) to support operational excellence.

In his current role as Group CTO, Chee Tooh is responsible for defining and executing the Group’s technology vision. His key areas of oversight include infrastructure modernisation, cybersecurity, data strategy, and innovation delivery. He plays a critical role in aligning technology initiatives with strategic business outcomes, enhancing operational efficiency, and cultivating a culture of digital agility across all subsidiaries.

Known for his “Listen, Understand, Think & Act” philosophy, Chee Tooh is recognised for his people-centric and business-aligned approach to technology leadership, and for his ability to translate business challenges into scalable tech solutions while building high-performing, collaborative teams.

Chee Tooh holds a Bachelor of Science in Computer Science and Mathematics from Campbell University, USA, and an Advanced Diploma from Tunku Abdul Rahman College. He is certified in AWS, Microsoft Azure, ITIL, PRINCE2, and ServiceNow. He continues to expand his expertise in the fields of data science and cybersecurity.