Key Management Team

Loo Chee Wee

Executive Director / Chief Executive Officer
Nationality: Malaysian
Gender: Male
Age: 54

Date of Appointment: 20 January 2023

Membership of Board Committee:
• None

Mr. Loo is our substantial shareholder and Executive Director/Chief Executive Officer. He is in charge of planning and executing longterm objectives for our Group, managing our sales and marketing activities including identifying markets and business opportunities and approaching potential customers, and managing and maintaining key customer relationships.

He graduated from Stockton University, USA (formerly known as Richard Stockton State College) with a Bachelor of Arts (Computer Science) and Bachelor of Arts (Finance) in 1992.

He began his career in August 1993 when he joined Ban Hin Lee Bank Berhad (presently under the CIMB Group Holdings Berhad group of companies) as Credit Analyst. As Credit Analyst, he was responsible for assisting in screening loan requests and evaluating clients’ financial information and risk ratios. In December 1994, he was promoted to Head of Credit of the Melaka branch, where he was in charge of overseeing and managing the credit department as well as recommending loan applications for approval.

He was subsequently transferred to the Miri Branch in October 1996 where he was designated as Assistant Branch Manager. During his tenure, he oversaw and monitored the daily business operational activities and managed employees based at the Miri branch office. In December 1997, he assumed the position of Relief Assistant Branch Manager for the Central and Southern regions of Peninsular Malaysia (including Kuala Lumpur, Selangor, Negeri Sembilan, Melaka and Johor). As a Relief Assistant Branch Manager, he was tasked to assume the functional responsibilities as an interim Assistant Branch Manager of branch offices in the Central and Southern regions of Peninsular Malaysia.

In September 2000, he joined Jasin Shopping Centre Sdn Bhd (his family-owned company) as Manager and was later promoted to Director in September 2003. During his tenure, he was in charge of overseeing the daily operational activities of the company’s grocery retail outlet including management of supply chain and inventory levels, overseeing IT functions, monitoring of financial performance and cashflow as well as developing sales and marketing strategies.

In May 2001, he set up Fimmex Trading Sdn Bhd, a company involved in the trading of consumable products and was appointed as Director. He later sold his equity interest in Fimmex Trading Sdn Bhd.

Through his experience in Jasin Shopping Centre Sdn Bhd, he develops a retail management solution that was tailored for grocery retailers. As such, in February 2003, he left his role as Director in Fimmex Trading Sdn Bhd to set up KC Software House, a partnership, with our Executive Director and Chief Technology Officer, Tay Kheng Seng. He was responsible for the business development and marketing of solutions in KC Software House, and contributed to the development of our retail management solution by providing his insights on the needs and requirements of grocery retailers. The business of KC Software House was gradually transferred to Panda Software House Sdn Bhd from 2009, and the business partnership of KC Software House ceased in June 2011. Loo Chee Wee was appointed as Executive Director of Panda Software House Sdn Bhd in April 2009 where he focused on the business development of the company. At the same time, he took on a non-executive director role in Jasin Shopping Centre Sdn Bhd until his resignation in October 2022. Loo Chee Wee also co-founded Rexbridge Sdn Bhd in August 2014 and 020 Digital Sdn Bhd in July 2020.

Goldcoin Pavilion Sdn Bhd (“Goldcoin Pavilion”) holds 11.1% equity Interest in E-Tech IT Sdn Bhd (“E-Tech IT”). E-Tech IT have been entering transactions with Panda and its subsidiaries. Mr. Loo is the major shareholder and Director of Goldcoin Pavilion.

Potential conflict of interest may arise due to the common directorship and involvement in related companies. The Audit and Risk Management Committee has reviewed and assessed the potential conflict of interest of Directors, senior management and legal representatives of the Company (if any) and measures to mitigate such conflicts.

Tay Kheng Seng

Executive Director / Chief Technology Officer
Nationality: Malaysian
Gender: Male
Age: 56

Date of Appointment: 20 January 2023

Membership of Board Committee:
• None

Mr. Tay is our substantial shareholder, Executive Director/Chief Technology Officer. He is in charge of managing and leading the Software Development department which is responsible for the software development and maintenance of our Group’s Retail Management Eco-system. He also communicates with relevant departments to provide solutions for feedback received from customers.

He graduated from University Sains Malaysia with a Bachelor of Applied Science in 1993.

Upon graduation, he began his career with Likom Computer System Sdn Bhd as Production Engineer in October 1993. During his tenure, he involved in the management and maintenance of machinery and equipment as well as enhancement of operational efficiency in terms of production workflows and spaces. He left Likom Computer System Sdn Bhd in June 1994 and subsequently joined Aiwa Electronics (Malaysia) Sdn Bhd as Officer, Purchasing Department in July 1994, where he responsible for the sourcing and procurement of raw materials.

In August 1997, he co-founded KK Computer Sdn Bhd as its Managing Director with his spouse, Bong Kok Choo. KK Computer Sdn Bhd was then involved in the trading of IT hardware and third-party software. In February 2003, he co-founded KC Software House, a business partnership, with Loo Chee Wee, and was instrumental in the development of our retail management solutions. The business of KC Software House was gradually transferred to Panda Software House Sdn Bhd from 2009, and the business partnership of KC Software House ceased in June 2011. Tay Kheng Seng was appointed as Executive Director of Panda Software House Sdn Bhd where he continued to be in charge of the development of our Retail Management Eco-system. He also cofounded Rexbridge Sdn Bhd in August 2014 and 020 Digital Sdn Bhd in July 2020.

Tay Kheng Seng is the spouse of Bong Kok Choo, our Business Development Director of KK Computer Sdn Bhd and the brother of Tay Li Li.

Goldcoin Pavilion holds 11.1% equity Interest in E-Tech IT. E-Tech IT have been entering transactions with Panda and its subsidiaries. Mr. Tay is the major shareholder and Director of Goldcoin Pavilion.

Potential conflict of interest may arise due to the common directorship and involvement in related companies. The Audit and Risk Management Committee has reviewed and assessed the potential conflict of interest of Directors, senior management and legal representatives of the Company (if any) and measures to mitigate such conflicts.

Wang Chia Boon

Group’s General Manager
Nationality: Malaysian
Gender: Male
Age: 49

Mr. Wang is our Group’s General Manager. He works with our Chief Executive Officer and Chief Technology Officer in planning the overall organisational strategy, maintaining the business sustainability, and overseeing the day-to-day operations in developing business growth opportunities for the Company. He manages company targets for several departments, working with the department heads of CTS, Software Development Engineering, Business Development and Project Delivery teams to deliver their business goals. He is also leading our Group’s human resources and administrative functions.

He graduated from the University of Portsmouth, UK with a Bachelor of Science (Honours) in Computing in 1998.

He began his career at Sunway College Sdn Bhd as a lecturer in September 1998 where he lectured for computer science degree courses and supervised the students’ final year projects. In December 1999, he left Sunway College Sdn Bhd and in the same month, he joined Star Cruises Sdn Bhd as IT Officer (Acting IT Manager), where he managed the full-site of ITrelated functions, which included the IT infrastructure, network, hospitality solution, membership system, and the management information system of fleet IT. In December 2000, his contract ended and he subsequently left Star Cruises Sdn Bhd.

In January 2001, he joined Shell Services International Sdn Bhd (a subsidiary of Shell group of companies) as Integrated Management Group Technical Lead–Remote Access Services (RAS), where he provided global IT support in telecommunication, remote access, and Microsoft clientserver services to Shell group with system environment scope comprising over 110,000 users.

He was subsequently transferred to Shell Information Technology International Sdn Bhd (a subsidiary of the Shell group of companies) with a promotion in January 2004. He assumed the role of Group Infrastructure Development Engineer–Remote Access Services. During his tenure, he in charge of collecting, processing and analysing business unit requirements, planning, technical specification design, and implementation of system architecture/framework for remote access services.

In February 2007, he was promoted as Business Application Management Specialist of Shell Malaysia Trading Sdn Bhd (a subsidiary of the Shell group of companies), where he managed the functional design, application management, and end-to-end service delivery of the Shell Downstream Terminal Automation System implemented in the Shell depots in Middle East, South East Asia and Oceania.

In March 2012, he was promoted and transferred to Shell Business Centre Sdn Bhd (a subsidiary of the Shell group of companies), where he assumed the Global IT Service Manager position. During his tenure, he oversaw the service delivery of cloud-based services known as Shell SharePoint & Most Confidential SharePoint Services to internal and external users of the Shell group.

In May 2020, he resumed his career when he joined Panda Software House Sdn Bhd and assumed his present role as General Manager.

Irene Ng Cha Rou

Group's Financial Controller
Nationality: Malaysian
Gender: Female
Age: 38

Date of Appointment: 1 August 2024

Miss Irene Ng Cha Rou is our Group Financial Controller. She graduated from University of Technology, Sydney with a Bachelor in Business (Major in Accounting and Financial Planning). She has a CPA Program from CPA Australia and a member of the Malaysian Institute of Accountants.

Cha Rou worked with Crowe Malaysia PLT as External Auditors in Audit and Assurance department for fifteen (15) years and her last position held was Senior Manager.

During her tenure at Crowe Malaysia PLT, she was primarily responsible to manage the portfolios on statutory audit for medium to large sized companies (including Public Listed Company) operating in various industry such as manufacturing, poultry farming, solar contractor, developer, contractor, trading, software developer, etc.

She also involved in due diligence working group in connection with initial public offering for the admission to Bursa Malaysia Securities Berhad and the Stock Exchange of Hong Kong Limited.

She left Crowe Malaysia PLT in July 2024.

Bong Kok Choo

Business Development Director of KK Computer Sdn Bhd
Nationality: Malaysian
Gender: Female
Age: 52

Ms. Bong is the Business Development Director of KK Computer Sdn Bhd. She oversees our Integrated Technology Services department and our Procurement Office, and is in charge of handling procurement, liaising with vendors, customer training and relationship management, primarily for the IT hardware, infrastructure and third-party solutions purchased.

She completed a Bookkeeping – Intermediate Stage course with the Budi Institute, Malaysia in 1994. In 2020, she began pursuing her Bachelor of Accounting at Open University, Malaysia and is expected to graduate by 2026.

Upon graduating from secondary school in 1989, she began her career with Syarikat Chong Trading as an Account and Admin Clerk in July 1990, where she was responsible for handling accounting and administrative tasks, managing inventory as well as providing after-sales support services. In April 1993, she left Syarikat Chong Trading and joined Likom Computer System Sdn Bhd as Clerk in the same month. During her tenure there, she handled administrative functions as well as assisted the engineering department in the application for International Organisation for Standardisation (ISO) certification.

In December 1995, she resigned from Likom Computer System and subsequently joined Hakata Communication Sdn Bhd as Secretary in January 1996, where she was responsible for handling administrative tasks, including organising schedules, and managing payroll and staff databases. In January 1997, she promoted to Head of Account and Admin department, where she in charge of overseeing the Account and Administrative Department of the company, and payroll processing.

In August 1997, she co-founded KK Computer Sdn Bhd with her spouse, Tay Kheng Seng and in October 1997, she assumed the position as Director of Finance and Administration of KK Computer Sdn Bhd, where she assisted in managing the administrative functions of the company, handling customer complaints and maintaining customer and supplier relationships. In December 2009, she was subsequently redesignated to her present position as Business Development Director of KK Computer Sdn Bhd.

Bong Kok Choo is the spouse of Tay Kheng Seng, our Executive Director, and the sister-in-law of Tay Li Li.

Keow Yih Yun

Business Development Director of 020 Digital Sdn Bhd
Nationality: Malaysian
Gender: Female
Age: 39

Ms. Keow is our Business Development Director of 020 Digital Sdn Bhd. She is in charge of overall operations of the Omni-channel Engagement solution, which includes developing and executing business development growth plans, establishing and implementing standard business operating processes.

She graduated with a Bachelor of Science in Human Psychology from the Liverpool John Moores University, UK in 2008.

She began her career with Carlson Marketing Group Sdn Bhd (which has been presently acquired by Aimia Proprietary Loyalty Sdn Bhd) as Customer Service and Operation Executive in July 2008. During her tenure, she responsible for identifying and liaising with vendors and suppliers for reward fulfilments, handling procurement of supplies, as well as providing customer sales support services. In May 2009, she was transferred to the Business Management Department and assumed the position of Account Executive, where she undertook marketing consultancy projects which involved liaising with media agencies and analysing clients’ competitors and their marketing activities and strategies. She was promoted to Assistant Account Manager and subsequently to Account Manager in April 2011 and January 2012, respectively. Through her career progression, she was gradually made to be in charge of developing and managing marketing campaigns, negotiating with vendors and suppliers, as well as developing new partnership opportunities for clients. In April 2013, she was promoted to Account Manager - Brands, where she responsible for overseeing and leading the loyalty rebranding projects.

In November 2014, she joined Star Solutions (M) Sdn Bhd as Campaign Manager, where she in charge of managing and overseeing marketing campaigns for various companies.

In May 2016, she joined The Food Purveyor Sdn Bhd (formerly known as Village Grocer Holdings Sdn Bhd) as Marketing Operations Manager in June 2016. In November 2016, she was redesignated to Marketing Manager. During her tenure, she was spearheaded the launch of a digital loyalty application, managed marketing, branding, advertising, promotional, public relations and events related activities for the group.

She subsequently joined Panda Software House Sdn Bhd as Business Development Director (CRM) in March 2019. In January 2021, she was redesignated as Business Development Director (020 Digital Sdn Bhd), which is her present position.