Key Management Team

Sing Suk Fuen

Chief Executive Officer

Age: 48, Gender: Female, Nationality: Malaysian

Sing Suk Fuen is primarily responsible of overseeing EMCC’s day-to-day business operations and ensures the effective execution of our Group’s business strategies. She is also responsible for monitoring our Group’s business performances and delivering operational insights and updates to our Executive Directors.

In 1995, Sing Suk Fuen began her career as an administrative officer. In 1996, she obtained a Diploma in Accounting from London Chamber of Commerce and Industry and joined Evergreen Credit Express Sdn. Bhd., a company founded by Dato’ Low Kok Chuan, as an Account Executive in 1998.

In 2008, Sing Suk Fuen was transferred to Insan Tiara Sdn. Bhd., a related company of Evergreen Credit Express Sdn. Bhd., as Chief Operating Officer, where she was responsible for managing its daily operations. Between 2010 and 2012, she served as the Chief Operating Officer of Pajak Gadai Delta Sdn. Bhd. and Pajak Gadai E Assets Sdn. Bhd., both being subsidiaries of the Company. In 2013, Sing Suk Fuen was transferred back to Evergreen Credit Express Sdn. Bhd. to serve as its Chief Operating Officer. In 2020, she became the Chief Executive Officer of Trax Capital Sdn. Bhd., the former holding company of our subsidiaries, before assuming her current role as our Group’s Chief Executive Officer in 2021.

As at 3 April 2024, Sing Suk Fuen has direct interest of 5,319,900 ordinary shares in the securities of the Company, which represents 0.48% of the total number of issued share capital of our Company.

Tan Chai Seong

Chief Operating Officer

Age: 55, Gender: Male, Nationality: Malaysian

Tan Chai Seong is primarily responsible for monitoring our Group’s day-to-day business operations, as well as overseeing the security of our pawnbroking, gold, and luxury products retail and trading businesses.

Tan Chai Seong began his career in 1987 as a goldsmith apprentice. In 1989, he joined Gadai Thoong Heng Sdn. Bhd., a pawnshop, as an Administrative Assistant, a role he held until 2005. He subsequently joined Pajak Gadai Rakyat Sdn. Bhd., a pawnshop as an Operation Assistant. In 2012, he left the company and joined Pajak Gadai Insan Tiara Sdn. Bhd., a subsidiary of our Company, as a Manager where he was in charge of managing the company’s daily operations and marketing activities. In 2020, he became the Chief Operating Officer of Trax Capital Sdn. Bhd., the former holding company of our subsidiaries, before assuming his current role as the Group’s Chief Operating Officer in 2021.

Hee Chee Keong

Chief Financial Officer

Age: 53, Gender: Male, Nationality: Malaysian

Hee Chee Keong is primarily responsible for planning and supervising our Group’s overall accounting functions as well as managing corporate exercises, and leads the Group’s investor relations activities.

Hee Chee Keong holds a Diploma in Accounting from the London Chamber of Commerce and Industry. He also holds an Association of Chartered Certified Accountants since 2000 and subsequently became a member and Fellow of the Association of Chartered Certified Accountants in 2003 and 2008 respectively. Since 2001, he has been a member of the Malaysian Institute of Accountants.

Hee Chee Keong began his career in 1992 as a teacher prior to joining an audit firm as an Audit Assistant in 1993. Between 1995 to 2020, he gained extensive experience in accounting and finance through roles in various commercial organisations.

In 2004, Hee Chee Keong joined Global Soft (MSC) Berhad, a company listed on the ACE Market of Bursa Securities, as Finance Director, where he managed the company’s financial reporting and planning activities. Later in 2009, he was appointed as a Non-Independent Non-Executive Director of Global Soft (MSC) Berhad. He resigned from this position in 2013 and joined Apple Green Holding Inc., a manufacturer of green energy products, as its Chief Financial Officer. He resigned in 2014 and joined Galasys PLC, a software company, where he also served as Chief Financial Officer.

Hee Chee Keong left Galasys PLC in 2017 and was appointed as an Independent Director of GreenPro Capital Corp, a company listed on the Nasdaq Stock Exchange, until his resignation in 2019. In 2020, he transitioned to the telecommunications sector, taking on a consulting and advisory role with MPS Telecommunication Sdn. Bhd., a company focused on trading telecommunication products.

Hee Chee Keong left MPS Telecommunication Sdn. Bhd. in 2022 and joined our Company as the Head of Corporate Finance, and was then promoted to Chief Financial Officer in the same year.