Aged 56, Male, Malaysian
Mr. Kong (“Howard”) joins Trumpet International Sdn Bhd on 1 July 2023 and is currently the General Manager,
leading the event segment of the group. He brings a wealth of experience and a proven track record of success to our
organisation, with a distinguished career marked by outstanding achievements.
During his tenure as the Head of Department at Universal Music, the company witnessed a golden era in the Hong
Kong music industry. Under his leadership, artists affiliated with Universal Music Hong Kong/Taiwan, including icons
like Kelly Chen, Jacky Cheung, Jolin Tsai, Alan Tham, and many more, achieved exceptional album sales records in
Malaysia. Each of these artists consistently achieved at least platinum status, a testament to his expertise in the music
business.
Recognising his extraordinary talent, Warner Music Malaysia recruited him as the Head of Regional. Under his strategic
guidance, some artists from Hong Kong, Taiwan and Singapore such as Aaron Kwok, Sammi Cheng, Stefanie Sun,
A-Mei, Tanya Chua, and Gigi Leung witnessed unprecedented success of their significantly high album sales in the
Malaysian market. His innovations in the industry led to two record-setting achievements in Malaysia's entertainment
scenes, i.e. the Aaron Kwok's Para-Para Sakura dance event with over 10,000 participants and Stefanie Sun's giant kite
banner promotion at Lot 10 shopping mall.
In 2013, he embarked on a new challenge by joining IME Malaysia as General Manager. Within a remarkably short
span of three years, his leadership transformed IME Malaysia into the premier organiser of K-pop concerts and one
of Malaysia's top three concert production companies. His contributions were so significant that he was promoted
to Group Director in 2015 and then to Vice President in 2016. Under his guidance, IME expanded its presence across
multiple countries, including Singapore, Thailand, Indonesia, Philippines, Vietnam, Hong Kong, Taiwan, and Australia.
Notably, he played a pivotal role in training IME teams and fostering partnerships with a plethora of international artists
such as RAIN, BIGBANG, 2NE1, CNBLUE, BTS, BLACKPINK, G-Dragon, Taeyang, WannaOne, Seventeen, Park Bo Gum,
Mariah Carey, and many others.
His remarkable journey in the entertainment and music industry is a testament to his exceptional leadership, strategic
prowess, and ability to drive success in dynamic and competitive markets. His experience and achievements position
him as a valuable asset to our organisation as we look towards a future filled with growth and opportunities.
He does not hold any directorship in any other public companies and listed corporations. He also does not have any
family relationship with any Director and/or Major Shareholder of the Company, have no conflict of interest with the
Company, have not been convicted of any offences within the past five (5) years and have not been imposed any public
sanction or penalty by the relevant regulatory bodies during the financial year ended 30 June 2023.