As we continue to reap the benefits of emerging technologies that promote rapid digital transformation, Tropicana considers business innovation as one of the key contributors to our long-term business growth. While the pandemic certainly helped fuel the adoption of digitalised operations within the industry, as a market leader, this accelerated Tropicana’s e orts to digitalise our internal and external processes further. TROPICANA 360 APP To elevate the user experience for our customers, Tropicana embarked on a journey to develop a digital platform that provided value-added solutions and access to a wide variety of our developments and clubhouses. The Tropicana 360 (“T360”) application is a lifestyle platform that delivers innovative solutions through an automated channel of engagement for greater e ciency. The all-encompassing app is tailored to integrate customer service avenues with our VP and CCU team while providing timely updates on the progress of our projects. We strive to redefine the homeownership experience by converging informative property news about our developments, property management and facilities booking into one seamless platform. Since the official launch of the T360 app, we received positive responses in terms of the number of app downloads and usage by our property purchasers, shoppers at Tropicana Gardens Mall as well as members of the public. We have also registered an increasing number of active members from 9,739 (FY2022) to 32,991 (FY2023), an impressive jump of 238%! We eagerly encourage new property purchasers and members of the public to download the T360 app to enjoy a host of benefits such as rebates on the next property purchase, property referral fees, merchant discounts, property maintenance or repair and many more. PROTECTING DATA PRIVACY As many processes become digitalised, data privacy and security are material to our business operations. The Group collects and retains selected data from purchasers for homeownership applications which include personal data, financial background and work history. To address the need for data privacy by our stakeholders, we strictly abide by the regulations outlined in the Personal Data Protection Act (“PDPA”) 2010. We keep our stakeholders informed about the use of their data and apply strict security measures to avoid any breaches. During the year under review, there are no substantiated complaints reported related to breaches of customer privacy, data leaks, thefts or losses of customer data from external parties and regulatory bodies. We strive to maintain this track record by managing clear communication channels with our stakeholders and obtaining consent for every data we utilise or retain for business purposes. BUSINESS INNOVATION FY2021 T360 App Update FY2022 T360 App Update FY2023 T360 App Update 1. Loyalty Programme Module (T Privilege) • Access to member profile • Reward catalogue • Highlights • Reward redemptions 2. Clubhouse module (Tropicana Aman Recreational Hub) • Booking for public and sports facilities • Membership information • Contact us section 3. Clubhouse module (TGCR) • New VIP Suite Booking System for Royal Suite, Perdana Suite, Presidential Suite and Premier Suite 1. Loyalty Programme Module (T Privilege) • Process on account activation • Process on-point rewarding and redemption • E-Voucher module • List of merchants • Highlights 2. Clubhouse module • Enhanced Facilities Booking Module 3. Property module • Enhanced Account module • Enhanced Visitor Management module 1. Loyalty Programme Module (T Privilege) • Process on account activation • Process on-point rewarding and redemption • E-Voucher module • List of merchants • Highlights 2. Clubhouse module • Enhanced Facilities Booking Module • Backend and System Maintenance & Support 3. Property module • Enhanced Account module • Enhanced Visitor Management module REGISTERED AN INCREASING NUMBER OF ACTIVE MEMBERS FROM 9,739 (FY2022) TO 32,991 (FY2023), AN IMPRESSIVE JUMP OF Strong Database Across Tropicana Platforms: Total Active Members: New App Membership: Approximately 668,000 32,991 23,252 (for FY2023) 238% 116 ANNUAL REPORT 2023
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