property portfolio in popular tourism destinations with HostAStay’s expertise in short-term accommodations. The collaboration aims to maximise the investment returns for Tropicana’s purchasers in a hasslefree way. In June 2022, Tropicana launched an improved loyalty programme called T Privilege, anchored by the Tropicana 360 mobile app, offering more benefits to its property purchasers and community. In October 2022, Tropicana launched its year-end campaign themed Journey of a Lifetime that gives property purchasers a chance to win two first-class flight tickets to a European destination of their choice. Rewarding purchasers until the end December 2022, other incentives in store were IKEA full furnishing packages worth up to RM30,000, threeday-two-night stays in Langkawi, complimentary MOT stamp duty and more, depending on the property purchased. The campaign was specifically crafted to cater to the diverse needs of property seekers, ranging from first-time buyers to business owners, upgraders, and investors. It was a resounding success, recording takeup of 202 units and gross revenue of RM270.3 million. In November 2022, Tropicana unveiled its final villa series in Tropicana Aman Hana Residences, with bespoke home personalisation services available through the T.Living programme. We will continue to roll out innovative marketing campaigns and we remain optimistic about our future growth. In FY2022, the Group recorded solid growth with RM1.3 billion in property sales. 26 ANNUAL REPORT 2022
RkJQdWJsaXNoZXIy NDgzMzc=