In March, Tropicana celebrated three milestones when it achieved successful take-up of Freesia Residences and Gemala Residences in Tropicana Aman by leveraging digital initiatives and its T.Living home personalisation series. Aster Heights in Tropicana Uplands and Phase 1 of T Industrial Park in Iskandar Malaysia achieved full take-up in April and October 2022 respectively. Tropicana collaborated with Affin Bank on Home Step Fast/i campaign to ease home ownership for first-time buyers, young families, and investors by reducing upfront payment obligations and improving cash flow after possession. These collaborations demonstrate Tropicana’s commitment to innovation and smart partnerships in its efforts to Redefine The Art of Living. Additionally, the Power Up campaign launched in April, offered incentives like down payment assistance, free stamp duties on loans, MOT, double referral rewards, and SPA bonuses. Staying One Step Ahead of Market Trends With digitalisation evolving rapidly, we are fully aware of the need to keep abreast of changes in market sentiment and customer behaviour. In April 2022, Tropicana Gardens Mall partnered with ShopeePay and Malaysian artist association Karyawan to improve retail and digital payment experiences for shoppers during the Ramadhan festive season. The collaboration offered rewards for shoppers who used ShopeePay e-wallet for digital payments, while Karyawan showcased local talents at the mall’s centre court. Tropicana selected HostAStay Sdn Bhd as its tenancy management provider for the TwinPines Serviced Suites in Tropicana Grandhill, Genting Highlands and Assana Serviced Suites in Tropicana Cenang, Langkawi in May 2022. This partnership combines Tropicana’s prime 25 MANAGEMENT DISCUSSION & ANALYSIS
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