MARKET TRACTION & FUTURE GROWTH A Period of Renewal As the country transitions to post-Covid-19 endemicity and the economy continues to recover, the property sector is poised for renewal. The Group is optimistic about this trend, given recent improvements in sales performance and landbanking activities. Despite ongoing challenges, our RM2 billion in unbilled sales as of 31 December 2022, provides earnings visibility beyond this year. We remain committed to monitoring key performance metrics, maintaining cost efficiency measures, and launching new developments that meet customer demand. Our experience as a master planner of integrated developments and townships allows us to adapt quickly to changing customer needs and trends. Looking forward, we plan to expand into serviced residences, commercial and landed properties in the Central, Northern and Southern Regions, as well as Genting Highlands, to further strengthen our position and contribute to future earnings. Spurring Growth Through Innovative Campaigns To maintain market traction, Tropicana launched the Multi-Million Mania campaign at the beginning of 2022, offering millions in prizes and vouchers to property seekers and shoppers. The successful campaign generated RM533.6 million in property bookings and RM10.7 million in retail sales at Tropicana Gardens Mall, which saw a 241% increase in footfall from October 2021 to June 2022. 24 ANNUAL REPORT 2022
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