A key driver to developing sustainable communities is bridging the gap between homeownership demand and affordability. As Malaysia’s economy continues to grow and mature, the majority of our country’s demographic is made up of middle-income households which drives market demand for affordable properties in strategic locations. The current overhang of properties within a certain price range reflects the need for financing options that can facilitate buyers’ capabilities to secure housing loans. In line with our aspirations to Redefine the Art of Living, we addressed this challenge by launching innovative homeownership campaigns with the objective of providing buyers with financing options without compromising the ability to own one or more of our exclusive homes. Our campaigns included discounts, rebates and cashback for an array of fees incurred during the home purchasing process, as well as incentives for household furnishings and appliances. We believe that delivering quality homes to our buyers at a reasonable price point serves as a foundation to enhance the livelihood of society and strengthens the bond between communities across many generations. Throughout FY2022, Tropicana launched three homeownership campaigns – Tropicana Multi-Million-Mania Campaign, Tropicana Power Up Campaign and Tropicana Journey of a Lifetime Campaign. The result of our efforts from these campaigns and general sales efforts saw the Group achieve RM1.3 billion in property sales. Tropicana Multi-Mania Campaign 21 January to 17 June 2022 Campaign period 586 Units Sold This campaign is in conjunction with Tropicana Gardens Mall. Participants stand a chance to win an exclusive 452 sq ft Edelweiss SOFO unit as the Grand Draw Prize. Property: Every purchase of a Tropicana property during the campaign period will entitle buyers to 10 entries in the Grand Draw. Shoppers: Daily shopping vouchers giveaway as well as the Grand Draw. Each RM100 spent in up to two receipts per day at Tropicana Gardens Mall entitles shoppers to one token and one stamp on an entry card for the Grand Draw. Each token allows participation in the vending machine and a chance to win shopping vouchers worth RM20, RM50, and RM100 issued by selected Tropicana Gardens Mall stores, while 10 stamps collected on an entry card entitle participants to one entry in the Grand Draw. Tropicana Power Up Campaign 1 March to 30 September 2022 Campaign period 452 Units Sold Zero Down Payment Free Loan Stamp Duty Free MOT Stamp Duty Instant SPA Bonus 2x Referral Rewards Tropicana Journey of a Lifetime Campaign 1 October to 31 December 2022 Campaign period 196 Units Sold Our campaign offerings cater to diverse groups of property seekers, from first-time buyers to business owners, upgraders and investors as well. Every purchase of a Tropicana property during the campaign period will entitle buyers to win a once-in-alifetime experience with two first-class flight tickets to any European destination of their choice. HOMEOWNERSHIP & INNOVATION 102 ANNUAL REPORT 2022
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