Technology plays an increasingly crucial role in education today. In staying ahead of the curve, we constantly create innovative and user-friendly technology that facilitates the teaching and learning process for students and teachers in Malaysia. other Director and/or major shareholder of the Company. She does not have any conflict of interests with the Company. Law Yi Chian is an Executive Director of the Group and was appointed to the Board on 3 May 2016. She graduatedwith a Bachelor of Arts inMedia and Communications and Masters of Management in Marketing, both from the University of Melbourne, Australia. Prior to joining the Company as the Group Marketing and Communications (“MARCOM”) Manager in December 2014, she had experience in media sales, marketing and communications. As the Head of MARCOM for the Group, she is responsible for planning and implementing marketing strategies for brand positioning and building and events management. She is tasked to produce effective marketing materials and establish new channels for the Group’s products by exploring current and new trends, particularly through online platforms. As such, she leads the Group’s e-commerce and digital marketing initiatives, which includes building brand presence as well as tactical marketing strategies on e-commerce and social media platforms. Aside, she leads the MARCOM team in coordinating the Group’s events which includes the preparation and support for exhibitions, corporate functions, promotional roadshows, and virtual events. She also manages corporate communications and develops programmes with external stakeholders for the Group in order to grow the engagement, retention and loyalty of external stakeholders. As an Executive Director, she also contributes towards ensuring the Group’s objectives and strategic plans are aligned, and the Group’s business is sustainable. In addition, she also assists the Group Managing Director in the management of the day-to-day operations of the Group. She does not hold directorship in any other public companies and listed issuers. Save for the family relationship with Law King Hui, who is her father, she has no family relationship with any LAW YI CHIAN Executive Director Malaysian, Female, aged 34 (continued) DIRECTORS’ PROFILES 27 ANNUAL REPORT 2022
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