The strengths of Sasbadi Group are anchored on these five strategic competencies which drive the Company’s missions and vision. 09 ANNUAL REPORT 2022 OUR CORE COMPETENCIES OUR CORE COMPETENCIES 08 SASBADI HOLDINGS BERHAD Scan this page with the Sasbadi Play app for interactive content Scan this page with the Sasbadi Play app for interactive content At Sasbadi, creating quality educational content is at the core of what we do. One of our best practices is working only with experienced writers and teachers for our academic publications. We strive to provide the best content to help national primary and secondary school students in Malaysia to excel in their academic pursuits. Aside from publications for academic studies, we also produce content that nurtures one’s love for reading and learning. For children, we publish supplementary educational materials which include fiction and non-fiction titles, a wide range of comics, illustrated storybooks, and internationally renowned titles which include works by award-winning authors. For adults, we support local content by publishing a variety of genres such as novels, short stories, poems, biographies, and young adult literatures by Malaysian writers. Our pride lies in the quality of our content. Over the years, we were able to leverage and adapt our contents to meet a diverse range of educational needs. This includes producing digital education solutions and technology-enabled blended learning products. We are dedicated to the continuous pursuit of quality and creativity, as well as staying current in creating contents for people of all ages. Creating Contents At Sasbadi, we aim to be a leader in the education technology space as we believe that the Fourth Industrial Revolution will bring a new wave of exciting opportunities for the education industry. As such, we have dedicated significant resources to continuously develop cutting-edge technologies and digital classroom solutions to facilitate 21st century teaching and learning in Malaysia. Our in-house team of programmers, designers and engineers create PC software, mobile applications and cloud-based solutions that include platforms for self-paced learning and the future classroom. We are also able to enhance the learner’s experience via the conventional medium by incorporating Augmented Reality ("AR") and gamified features into our publications. One of our digital solutions is i-LEARN Ace, a mobile learning platform for Year 1 to Form 5 students. A new addition will be our e-tuition and learning resources platform, “Tutor2U”, through which students can attend live classes and subscribe to learning materials prepared by tutors across Malaysia, remotely and on-demand. This platform also enables the Group to tap into the gig economy business. In this new century, we embrace technology as a powerful enabler to foster dynamic and ubiquitous learning. Developing Technologies One of Sasbadi’s missions is to facilitate people of all ages on their continuous journey of lifelong learning. In a hyper disruptive environment that runs on a knowledge-based economy, it is crucial for our society to be provided with products and solutions that enable continuous learning. Sasbadi aims to cater to young learners and adults alike through our array of offerings. In 2019, we expanded into providing upskilling products by offering practical and effective English learning solutions for job seekers and working adults. We recognise the importance of English proficiency for employment, professional development and career advancement so we partnered with global experts in the English language to design unique and effective English learning programmes. Sasbadi is a Preferred Partner for Linguaskill by Cambridge Assessment English and an exclusive partner for NYC English products in Malaysia. Enriching Life Sasbadi takes pride in championing STEM (Science, Technology, Engineering and Mathematics) education since 2005. We believe in the value of cultivating the young generation to be future thinkers, creators and innovators. We encourage them to harness their higher order thinking skills such as complex problem solving, critical thinking, creativity and collaboration. We work with the global brand LEGO Education to provide fun and effective educational tools and platforms that promote hands-on learning through robotics and programming. Sasbadi is the organiser of annual robotics competitions such as the National Robotics Competition ("NRC"), National Robotics Open Competition ("NROC"), FIRST LEGO League ("FLL") Malaysia and FIRST LEGO League Junior ("FLL Jr.") Malaysia, in collaboration with the Ministry of Education Malaysia. To strengthen the role of robotics in Malaysia’s education landscape, we are working with the University of Malaya on research and product development with an aim to provide a comprehensive certification programme in the field of STEM and robotics skills. Nurturing Skills At Sasbadi, we believe collaboration is key in providing value to our customers and stakeholders. Innovation, inclusiveness, and equity are crucial elements in the process of making learning happen. To leverage on the collaborative effort of passionate individuals who share the same goal, we founded MindTech Education, our network marketing division to deliver a personal touch in providing our educational solutions across Malaysia. We understand that our diverse cultural backgrounds, level of accessibility, and experiences mean education solutions should be customisable and personalised to individual needs. Today, MindTech Education is actively reaching out to help close the gaps in education by making our digital education solution, i-LEARN Ace, highly accessible and affordable for all. Forging Connections
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