Section 5 UEM Edgenta Berhad STRATEGIC BUSINESS 92 BUSINESS REVIEW OVERCOMING CHALLENGES In addressing the challenges of safety, quality preservation and portfolio diversification, the Infrastructure Services division has carried out several strategies and initiatives throughout the year. The safety initiatives, including the Traffic Safety Campaign, have been particularly impactful. Leveraging social media influencers and engaging content, the campaign has significantly raised public awareness about traffic safety, resulting in a comprehensive understanding of the Safety Vehicle (“SV”) functions among highway users. The introduction of the SV has been a safety measure lauded by the Malaysian Highway Authority (“MHA”), aimed at reducing risk for both maintenance workers and road users. In terms of quality preservation, we have placed a strong emphasis on effective data management systems, which have enabled more efficient and precise tracking and analysis of operational data. The continuous improvement and enhancement of Standard Operating Procedures (“SOPs”) have also ensured that all processes not only meet but exceed the required standards. When it comes to diversifying our portfolio, we have strategically positioned our value proposition by integrating new materials and technologies that meet evolving market needs. One of the most significant innovations has been the setting-up of the Hot Premix Plant with Recycling Facility which exemplifies our commitment to sustainability and innovation. This initiative not only opens new revenue streams but also positions us as a leader in sustainable infrastructure solutions, aligning with global environmental trends and customer expectations.
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