2020 UEM Edgenta Annual Report

Why We Engage The media plays a key role in keeping our stakeholders updated and informed on news relating to UEM Edgenta, including new contract wins, financial results and corporate developments. Through the media, we are also able to share our strategies and respond to any public issue. We value the opportunity presented by the media to communicate important Company updates to key stakeholders, hence the establishment of an open-door policy with the media. We are also committed to transparency in our disclosure in order to maintain our market reputation. Value Proposition How We Engage A quality media and public relations plan supports the Company’s investor relations activities and is an integral component of our business development strategy. • Media releases and statements • Media briefings and press conferences • Interviews with the C-suites & executive leadership team • Advertorials and strategic article placements in reputable publications • Website and social media • Ad-hoc issues management MEDIA Our Response • 31 media releases and statements in 2020 • Media and public relations activities are communicated across all official internal & external platforms managed by the Company • Daily monitoring of print, digital and social media • Involvement in media-related events such as Malam Wartawan Malaysia & BERNAMA’s Rukun Negara 50 th Anniversary special programme Key Concerns COMMUNITY Why We Engage Our business sustainability depends on the well-being of the community, which provides the ultimate reason for our being. The community, moreover, provides us the licence to operate – reflecting our value within the wider context of service providers and their utility in society. We are determined to ensure the local communities where we operate benefit from the quality of our services and solutions, and our commitment towards shared prosperity. We seek to be proactive in identifying ways in which we can complement our operations to generate positive value by enhancing the well-being of the community. Value Proposition How We Engage • Strategic and opportunistic engagements to enhance relationships with communities • Corporate responsibility activities and programmes • Sponsorships and donations to support key focus areas • Strategic and ad-hoc meetings/visits to identify opportunities to collaborate on events/projects • Print, digital & social media Our Response • Developed an Epidemic Management System for MoH Malaysia and the National CPRC • Construction of hybrid ICUs • Donation of ventilators and patient monitoring systems • Donation to MERCY Malaysia and the Malaysian Red Crescent Society for relief efforts in Sabah • Distributed B40 aid reliefs to the community of Pantai Dalam, Kuala Lumpur • Continued alignment of operations with the United Nations’ Sustainable Development Goals (“UNSDGs”) • Strengthened governance in philanthropic partnership selection Key Concerns The most pertinent concerns within the community during the pandemic is their safety and continued livelihood. Other ongoing concerns include: • Access to quality and affordable healthcare • Access to quality infrastructure • Job/income generating opportunities • A healthy and clean environment with minimum pollution • Mitigation of climate change • Integrity and transparency of our business operations • Ethical stakeholder engagement • Timely, accurate and transparent updates on strategies, financial performance and corporate developments ANNUAL REPORT 2020 59 1 2 3 4 5 6 7 8