57 CORPORATE GOVERNANCE Sustainability Report (Cont’d) • INDUSTRIAL BUILDING SYSTEM In FYE 2023, ENRA’s property development subsidiary, Q Homes, initiated the use of Industrialised Building Systems (IBS) for its latest development project in Dengkil, Selangor. An IBS refers to a prefabricated construction approach used in the design and construction of buildings. These systems typically involve the use of pre-engineered building components, such as structural steel framing, roofing and wall panels, and other materials that are manufactured off-site and assembled on-site. One of the main advantages of IBSs is that they can significantly reduce construction time and costs. Since many of the components are pre-manufactured, the construction process can be streamlined and standardised, which can lead to faster and more efficient construction. In addition to cost and time savings, IBSs can also offer other benefits such as improved energy efficiency, greater durability, and improved safety. For example, some systems may incorporate insulation and other features that help to reduce energy consumption, while others may be designed to withstand severe weather conditions. • DIGITAL MARKETING ENRA’s property development subsidiary, Q Homes, has been embracing digital platforms for their marketing and sales strategies. These adaptations included: I. Utilising digital marketing instruments such as e-brochures, infographics and videos; II. Establishing a virtual sales gallery; and III. Leveraging social media platforms like Facebook and Instagram. Q Homes believe that digital marketing alongside its newly designed show units initiatives has been impactful. It has received a high volume of enquiries on its projects since the Company began its digital marketing back in 2022. Achieving a delicate balance between capital expenditure, user experience, capability, and operational efficiency is an ongoing pursuit that needs to be managed carefully. Properly allocating capital expenditure to technology investments ensures the organisation remains technologically competitive while considering the financial impact. ENRA believes that it has achieved a reasonable balance, ensuring the that its infrastructure and systems function smoothly throughout the financial year. Regarding the IT technology currently in place and with the recommendations from the audit, ENRA believes it has adopted reliable and cost-effective technologies that align with the goals set for this material topic. The Group also maintains confidence in the adequacy and stability of its cybersecurity measures and conducts regular reviews to identify areas for improvement. The technology used by ENRA’s property development arm, Q Homes, is established and well-understood in terms of associated risks.
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