Tropicana Corporation Berhad Annual Report 2020

Tropicana recognises its role as a model developer to many of our industry peers, given our years of experience in development, quality and service excellence. As the calls for climate action continue to grow louder, we as industry leaders aim to prove our calibre by setting the stage for environmental stewardship through innovative developments. Our projects achieve high ratings on environment-conscious parameters and we implement impactful strategies to minimise any threats to the integrity of our natural environment. Furthermore, we develop townships that are catered towards bringing communities together, encouraging social recreation in green public spaces. Moving forward, our sustainability initiatives will continue to fortify our growth in every facet of our business, which may include expanding our portfolio into burgeoning property hotspots at Genting Highlands and Langkawi as well as developing affordable luxury homes. Despite a stall in the short term mass housing market, the outlook for Malaysia’s property industry remains positive on a medium to long-term scale given the resilience of property values as a long term investment asset class despite economic uncertainty. On behalf of the Board of Directors and Management team, I extend our sincerest gratitude to our stakeholders for their unwavering dedication, support and commitment to Tropicana throughout this challenging yet opportunity-filled financial year. Achieving Environmental Conscientiousness Reinforcing Our Social Responsibility From a social aspect, health and safety took centre stage with the prevalence of the pandemic that not only severely impacted the global economy but jeopardised the livelihoods of the human population. Tropicana was quick to act when it came to enforcing measures that would protect the safety of our employees and the general public by committing to a strict adherence to standard operating procedures (“SOPs”) set by the government. Furthermore, we extended our appreciation to the frontliners who have worked tirelessly throughout the year to treat and combat the spread of the COVID-19 virus as part of our social responsibility. Our efforts, which extends far beyond regulatory compliance is further presented in the Social section of our Sustainability Report. Closer to home, we have also provided all our employees with a Tropicana Care Pack, containing a personal sanitizer kit, face mask and recyclable cutlery set. We aim to make Tropicana a safe and worry-free zone for our employees to work and prosper. At Tropicana, while we move forward with our charitable and environmental drives, we are also taking this time to better understand the needs of the diverse layers of society that are under served and neglected. Simultaneously, as we collaborate with more charitable organisations around the country, we aim to provide much needed relief to the vulnerable and those affected by the pandemic to make a more positive impact on society at large, as we redefine what it means to be a part of the community. The concept of sustainable development remains a driving force in our business strategy where the commitment to promote operational efficiency is supported by an unwavering dedication to Corporate Social Responsibility (“CSR”). This past year has seen the rise of digital transformations that spurred us to align our business models to online avenues that resulted in cost efficiencies and most importantly expanded our audience reach over a shorter time span to a wider age demographic. Backed by data-driven knowledge, we honed our sights on launching digital campaigns and interactive apps such as our Tropicana 360 app that allowed our customers to engage with us directly, obtain more information on our development projects, access exclusive deals and more. Our Tropicana 10-TEN digital campaign achieved a record high of RM899 million in bookings despite the challenging market conditions and conservative consumer appetites in real estate. Backed by the huge success of this campaign in 2020, we have rolled out the Tropicana 100 campaign, offering 100%-enhanced deals specially curated for our customers. Strengthening Our Economic Outlook ANNUAL REPORT 2020 TROPICANA CORPORATION BERHAD SUSTAINABILITY AT TROPICANA 081 080 Windmill at Tropicana Metropark, Subang Jaya