Tropicana Corporation Berhad Annual Report 2020

ANNUAL REPORT 2020 PERFORMANCE REVIEW Our Priorities Redefining the Art of Living, Sharing & Engaging For more than 40 years, Tropicana Corporation Berhad (“Tropicana”, “Group” or “Company”) has carved a name for itself, solidifying its brand name as an exclusive community builder that redefines the art of living by providing integrated master-planned townships that are equipped with all the important amenities, facilities, infrastructure and safety features that add potential investment value to investors and homeowners. Guided by our unique DNA – accessibility, connectivity, amenities, facilities, innovative concepts and designs, generous open spaces, multi-tiered security, and quality – we stayed true to our vision and have since expanded our footprint across Malaysia, namely in the property hotspots such as Central, Southern and Northern regions of Malaysia with our latest additions in Genting Highlands, Pahang, and Langkawi, Kedah. Staying resilient by leveraging on our brand name & strategic marketing campaigns. Enhancing cost, compliance, & work efficiency. To this end, we aim to create the perfect Tropicana experience backed by a complete ecosystem & technology that set the stage to become the gold standard for the Group in the months & years to come. Embracing technology by accelerating our digitalisation journey. Unlocking our landbank at the right location & right price point. Improving our gearing by generating more cash from sales, landbank divestment, & increased profitability. Engaging with our stakeholders & underprivileged community through our Tropicana Foundation. The pandemic has also provided a master course to us as we took a deep dive into our core business and underlined the importance of the following practices: TROPICANA CORPORATION BERHAD MANAGEMENT DISCUSSION & ANALYSIS 046 047