Sasbadi Annual Report 2021

The Group has also been placing focus on our early English literacy development product, the CEFR-aligned Peapod Read- ers by Collins. In tandem with the 10-year National Reading Decade 2021-2030 programme launched by the MOE, our Peapod Readers series comprising 200 titles targeting pre-schoolers and primary school Year 1-3 students will be instrumental towards growing our market share in the early childhood education market. We believe Peapod Readers is a powerful educational tool for young children to kick-start their early English literacy journey and as such, have been increasing marketing and product awareness efforts targeting parents and teachers nationwide. In terms of our English competency assessment product, Linguaskill by Cambridge Assessment English, the product has been well received by institutions of higher learning during the 2021 academic year and we are optimistic that the product will garner more momentum in the 2022 academic year as the product becomes increasingly established and well-known in the Malaysian market. This is further supported by the official recognition of Linguaskill by Cambridge Assessment as an official English competency test for university admissions and benchmarking from the Ministry of Higher Learning (“MOHE”), Malaysian Qualifications Agency (“MQA”) and Education Malaysia Global Services (“EMGS”). Moving forward, the Group aims to expand its market share through various offerings of products that can meet diverse demands. The Group also aims to make bigger inroads into the digital education business through the continued development of our digital learning solutions and by riding on government initiatives to accelerate the digitalisation of Malaysia’s education system and sector. We will continue to monitor our risk management strategies, including cost reduction measures and liquidity management, which will benefit the Group by strengthening its economies of scale and financial position. All things considered, we are optimistic about the Group’s prospects for FYE 31 August 2022 despite these challenging times. During the course of the pandemic, we have seen the importance of incorporating digital elements into our education solutions as teachers and students nationwide are forced to conduct teaching and learning remotely. Further cementing the importance and necessity of digital education solutions, the education sector has also been identified as one of the key sectors-in-focus within the Malaysia Digital Economy Blueprint with a core target for all schools to adopt digital solutions and technology in the delivery of education by 2025, and within the Twelfth Malaysian Plan (“12MP”) 2021-2025 with a key objective to improve the country’s education system via the enhancement of digital education. With over 10 years of experience in developing digital education solutions for the Malaysian market, our Group is confident that we are able to capitalise on this opportunity and assist in the digital transformation of Malaysia’s education sector. As a testament to our digital education expertise, our home- grown online tuition platform, Tutor2U, allows students to receive on-demand 1-to-1 e-tuition services from qualified tutors across the nation. On the other hand, our Group’s flagship e-learning platform i-LEARN Ace, which is aligned with the requirements of the latest national curriculum, continues to be well-received by students as it allows them to access quality digital educational contents remotely in an efficient, effective, and convenient manner. With the rise of home-based learning due to the pandemic, we are hopeful that Tutor2U and i-LEARN Ace will continue to gain more traction in tandem with current online learning trends. Concurrently, we have also been heightening efforts in our Network Marketing Business Division to promote and market i-LEARN Ace to the masses. (continued) English development and upskilling is an increasing area of focus for our Group as we pivot towards improving the English competency of Malaysians. ” “ Scan this page with the Sasbadi Play app for interactive content MANAGEMENT DISCUSSION AND ANALYSIS 21 ANNUAL REPORT 2021