Sasbadi Annual Report 2018

06 WHO WE ARE Since 1985, Sasbadi has been providing students with quality books and educational materials to help them on their journey through school and life. Students, teachers and parents trust our publications because we are ever responsive to changing times and changing requirements. We are always ready to meet the needs of the market and produce materials that are current and relevant. In response to the needs of learning and teaching in the 21st century, we develop and create solutions that are user-friendly, interactive and fun for teachers and students by leveraging on information and communications technology (ICT). Our solutions include PC software, mobile applications and cloud-based platforms suited for self-paced learning as well as for the future classroom. Recognising the transformation in educational objectives, Sasbadi began partnering with international brands like LEGO® Education since 2005 to provide Malaysian students with a range of hands-on learning tools. These tools encourage various skills that are needed by the 21st century work force, such as critical thinking, innovation and collaboration capabilities. To that end, we also joined up with the Ministry of Education to provide students a platform to hone these 21st century skills and develop their interest in Science, Technology, Engineering and Mathematics (STEM) through the National Robotics Competition (“NRC”). Education is a lifelong process, and reading is the bridge to education. Thus, promoting reading as a lifestyle preoccupation is important to us. In this regard, we publish a wide range of fiction and non-fiction titles, illustrated storybooks, educational comics, and encyclopedias. More recently, we have stepped up our efforts in producing books for young learners and preschoolers. We are able to strengthen our titles with in-house developed technologies, such as Augmented Reality features and educational games, that complement the content of the books and engage our users. In 2016, we established a multi-level network marketing arm to communicate more meaningfully with our customers. Through our networking channel, we are able to deliver our products with a personal touch and create a sustainable business for our distributors at the same time. Aside, Sasbadi also believes that collaboration is key to improving the quality and value of our products and services. We have been active in collaborative initiatives and partnered with reputable organisations such as Animasia, Marshall Cavendish Education and University of Malaya. We hope to better serve our existing customers and produce more products for new market segments this way. At Sasbadi, we fully subscribe to the notion that education is a birthright. We will continue to serve its cause, always doing our best to nurture students for tomorrow, today. SASBADI HOLDINGS BERHAD (10 22660-T)