Sasbadi Annual Report 2018

16 OUR CORE COMPETENCIES SASBADI HOLDINGS BERHAD (1022660-T) Creating Contents At Sasbadi, our focus is on creating quality educational content. We have dedicated ourselves to doing this since our inception 33 years ago. In the beginning, we were mainly producing learning materials for students of Malaysia’s national primary and secondary schools, including textbooks, reference books, workbooks, test papers and various other educational aids. Through commissioning only seasoned writers and expert teachers to contribute to our publications, we developed Sasbadi into a brand trusted by students, teachers, and parents. Today, the company has evolved into being a comprehensive content provider, creating content that fulfils a wide range of educational needs. We are constantly innovating and developing new ways to engage our readers, to accompany them on their exploration of education and to cultivate in them the love for learning. Going into the 21st century, Sasbadi now produces content that is accessible in the conventional print form, blended/hybrid form (application-enabled printed materials) and 100% digital solutions. Our true value lies in the quality of the content we create, so we will continue on this path to ensure that creative content creation remains as our key focus. We believe in it, and we believe it will provide students the support they need in their pursuit of excellence.