Sasbadi Annual Report 2017

Lee Eng Sang is the Non-Independent Non-Executive Director of the Company. He was appointed to the Board as Executive Director on 7 May 2013 and re-designated to Non-Executive Director on 1 November 2014. He is one of the co-founders of the Group. He obtained his Malaysian Certificate of Education (“MCE”) in 1969. He served as a school teacher from 1970 to 1977. In 1978, he joined a local publishing company as a salesman. He left the company in 1979 and subsequently joined another publishing company as a Sales Representative in 1980. He was promoted to Regional Manager in 1983 where he was tasked to manage a sales team and was in charge of sales for the Northern region of Peninsular Malaysia. He left the company in 1985 to co-found Sasbadi Sdn Bhd. As one of the co-founders, he had established a formidable marketing and sales force that led the Group to grow to the size it is today. He had introduced personal training and develop- ment programmes to help build and improve the skills, produc- tivity and morale of sales team members. The sales teams are able to build rapport and lasting relationships with the custom- ers in tandem with the Group’s growth. Under his leadership, the Group's sales teams had penetrated markets in the whole of Malaysia, encompassing schools and customers in suburban and rural areas. He had also trained the Group’s marketing personnel to gather up-to-date market information so that the Group is able to better understand the customers' needs. He does not hold directorship in any other public companies and listed issuers. He has no family relationship with any director and/or major shareholder of the Company nor does he have any conflict of interests with the Company. SASBADI HOLDINGS BERHAD (1022660-T) 32 Lee Eng Sang Malaysian, Male, aged 66 Non-Independent Non-Executive Director DIRECTORS’ PROFILES