Key Management Team

Wong Guan Boon

Head, Customer Service

Wong Guan Boon, a Malaysian, joined EForce in 1999. He holds an Advance Diploma in Computer Engineering from Informatics College in 1998.

He started his career as a Hardware Engineer with Excel Force Sdn Bhd and experience in technical support and marketing role.

He was also involved in a number of sales and implementation of EForce’s products including Internet stock trading system, Equities Back Office System, Trader Information System, Professional Trading Platform- BTX, Public Display System abd StockBanking systems to customers in Malaysia, Indonesia, Singapore, Thailand and Vietnam.

Currently, he is the Head of Customer Service, responsible to oversee the customer service and support team, task to improve customer support service level and monitor functionalities of hardware and software.

Nichlas Kim Soon Seng

Head, Research and Development

Nichlas Kim Soon Seng, a Malaysian, joined EForce on 23 August 2005. He graduated with a Bachelor of Computer Engineering degree from Iowa State University, Ames where he specialized in microcontrollers, digital systems, computer organization and design.

After graduation, he started his career with EForce as software developer. He played an instrumental role in the development of Custodian and Nominees System, Cyberstock Trading Solution for customers in Malaysia, Vietnam and Indonesia.

Nichlas was also closely involved in the development of Back Office System and responsible for building new HTML5 based multi-platform Cyberstock Trading Solution. Most recently, he led the development of an insurance product comparison portal.

Currently, he is responsible on product research and development together with Chief Technology Officer in EForce and also involved in daily operation and possessed additional responsibility on managing one of our clients as Project Manager, notably in Foreign Shares Trading platform enhancement.

Wong Boon Leong

Head, System Design

Wong Boon Leong, a Malaysian, joined EForce on 23 August 2005 as a Software Developer. He graduated with Bachelor of Information Systems Engineering degree from Universiti Tunku Abdul Rahman. He is also a Project Management Professional (PMP) certified practitioner.

Throughout his 14 years with EForce, he has held various positions such as System Analyst, Project Manager and Head of System Design. He has vast overseas and local projects experience, engaging with our clients from stock trading, banking and insurance industries. Boon Leong helps them to fulfill not just their business needs but gain competitive advantages by leveraging on IT systems and products.

Currently he is responsible for system design and quality assurance function.

Alicia Chan Sau Hsia

Head, Human Resources & Administration

Alicia Chan Sau Hsia, a Malaysian, was appointed as the Manager of Human Resources and Administration in 2012.

She graduated with a Bachelor of Management (Marketing) from the University of South Australia. She also obtained professional certificate in Human Resources Management.

Prior to joining EForce, she was attached to several large corporations with operational roles in retail, service and human resources management. She has more than 15 years of experience in human resources and administration with over 10 years of experience at managerial level. She is experienced in recruitment, compensation and benefits, training and development, payroll management and in initiating Corporate Social Responsivities programs.

Currently as Head of Human Resources and Administration, she is responsible in formulating and implementing human resources strategy and productivity, aligning them to the organisation’s aspirations and objectives. She also assists in creating balance amongst people, work environment and performance.

Liew Kean Fatt

Head, Finance

Liew Kean Fatt, a Malaysian, joined EForce on 15 May 2013 as Finance Manager.

He completed his Chartered Accountancy qualification with the Association of Charted Certified Accountants (ACCA) and subsequently admitted as member of ACCA in 2000. He is a member of the Malaysian Institute of Accountants (MIA) and member of Chartered Taxation Institute of Malaysia (CTIM).

Prior to joining EForce, he worked in various industries, including manufacturing, share broking house, trading and travel agency. He joined MBP Malaysia Sdn. Bhd. (MBP) in 1995, a wholly owned subsidiary of Sime Darby Berhad (SDB), a multi- national company, involved in manufacturing of road construction product. Thereafter, he worked in another subsidiary of SDB, Sime Darby Travel Sdn (SDT). Bhd. as Accounts Executive, upon completion of his ACCA qualification, he has promoted to Finance Manager position. In SDT, he was responsible for operation of finance department, prepare monthly financial report and variance analysis report. He was also involved in the preparation of consolidated financial statements, management budget and treasury management.

Currently, he is the Head of Finance, his responsibilities include overseeing the operation of finance and accounts functions, preparation of financial reporting, quarterly interim financial report, annual report, risk management report and treasury management of the Group as well as ensuring compliance to the Main Market Listing Requirement of Bursa Malaysia Securities Berhad.