Datasonic Group Berhad Annual Report 2020

OUR STRATEGY In order to continue surpassing the demands of our clientele, and meet their future expectations in a timely manner, we continuously commit to improve the quality of our products and services. The Board has initiated various strategic initiatives to empower digital transformation, as well as, create innovative and unique ICT solutions, so as to fulfill future demand for our ever-evolving solutions, expand the Group’s current business portfolio, enhance the competitive edge and maximise long-term shareholder returns. • DELIVERING SUSTAINABLE VALUE Given the dynamismof the highly competitive and fast-changingmarketspace thatwe operate in, we encountered various challenges that had impacted our financial performance. In the face of crisis, Datasonic embarked on revolutionising our business models, so as to remain resilient amid intense competition from key industry players in respect of its core business, whilst further fortifying our position in the provision of secure ID and integrated ICT solutions. During the year, we have continued to invest in R&D and human capital to create highly secured, integrated and innovative ICT solutions. We have also developed solutions that enhances internal processes and explored strategic alliances and/or business ventures. Inordertostrengthenourpolicy&guidelinestogovernourbusinesspractices,wehaveupdatedtheWhistleblower Policy. In support of ethical business practices, the Board has also adopted a zero-tolerance approach against all forms of bribery and corruption and takes a strong stance against such acts through the adoption of the Group’s Anti-Bribery and Anti-Corruption Policy on 29May 2020 as additional measures to comply fully with the applicable laws and regulatory requirements on anti-bribery and anti-corruption. All in all, sustainability remains a key component of Datasonic’s culture as we strive to sustain our financial per- formance and promote healthy growth. The Board believes that the resilience and the track record built up so far in the domestic market would continue to pave the way for Datasonic to expand its horizons abroad. • SHAREHOLDERS/STAKEHOLDERS ENGAGEMENT Datasonic’s ability to consistently deliver value even in trying times lies in its capacity to align the Group’s focus to the concerns of its shareholders/stakeholders, such as the government and regulators, corporate investors, customers, suppliers, employees and communities. In line with the Group’s commitment towards transparency to build trust, the Company has continued to engage with its significant shareholders/stakeholders through various methods and channels to communicate developments within the Group and its strategies. This exercise has been instrumental in helping to highlight material sustainability issues. We will continue to engage and value the priorities and concerns of our shareholders/stakeholders in our pursuit to inculcate innovation and a customer-centric culture within the Group. The feedback and input received from the engagement process have been taken into consideration in the formulation of the Company’s strategies. • OUR PEOPLE AND VALUES Here at Datasonic, we continuously invest in developing our people as we strongly believe that they are one of the main driving forces in propelling Datasonic to greater heights. During the year, we have explored on ways to build synergy and create a more conducive work environment for long-term collegial relationships, mutual development and growth, as well as sustainability for our 700-odd employees. Kindly refer to our Sustainability Statement for further details on the key focus of our sustainability journey and priorities for addressing the key EES risks and/or materiality concerns of our stakeholders. Chairman’s Statement (Cont’d) DATASONIC GROUP BERHAD I ANNUAL REPORT 2020 (Registration No. 200801008472 (809759-X)) 17